In the QSC model, what does the 'V' stand for?

In the QSC model, which stands for Quality, Service, and Cleanliness, the 'V' represents 'Value.' This is an essential aspect of the customer experience at McDonald's, reflecting the importance of providing menu items at a reasonable price that customers perceive as fair or worth it. When customers perceive value, they are more likely to return and recommend the restaurant to others.

This focus on value not only ensures customer satisfaction but also enhances brand loyalty and competitive advantage. By emphasizing value in the QSC model, McDonald's aims to deliver an experience that is not only appealing but also affordable, making it attractive to a wide range of customers.